RAINBOW BALLOONS will be released in memory of the Orlando shooting victims when Sainsbury’s staff take part in Leeds Pride this weekend.
Last year 180 company staff joined the parade, making them the biggest group to take part.
And this year Headingley store manager Jemma Kameen will lead more than 400 colleagues who have pledged their support for the celebrations.
Jemma, who has been nominated for a number of awards for her work with Leeds Pride, jointly leads diversity scheme Proud@Sainsbury’s.
“I am honoured to be co-ordinating Sainsbury’s involvement with Leeds Pride for a second year,” she said.
“We are going to be releasing 49 bouquets of biodegradable rainbow balloons in memory of the 49 victims of the Orlando shootings. It is humbling to see so many colleagues come together to support this event with such enthusiasm.”
Sainsbury’s will also sponsor the Parade stage in Millennium Square for the second year.
The Voice star Tom Rickels, who works at one of the supermarket chain’s Bristol branches, will be among those performing at the event.
Regional manager Alan Ormrod said: “The event encompasses many of Sainsbury’s values as we hold diversity and inclusion with high importance. I look forward painting Leeds orange once again.”