Lloyds Banking Group is proudly demonstrating its support for lesbian, gay, bisexual and transgender (LGBT) colleagues and customers by joining in with Leeds Pride celebrations on 7th August.
Over 70 colleagues from Lloyds Banking Group are expected to attend Leeds Pride and will be marching under Lloyds Bank and Halifax banners alongside their friends and families.
During Pride, Lloyds Bank and Halifax ATMs across Leeds will be dressed in rainbow colours and rebranded as ‘GAYTMs’. Local bank branches will also decked out with rainbow themed window decorations.
Throughout the 2016 Pride season, the Group has already taken part in Pride events in London and Edinburgh, and will also join events in Belfast, Brighton, Cardiff, Glasgow and Manchester.
Lloyds Banking Group has long been committed to supporting the LGBT community. The Group has an active Rainbow Network made up of 4500 colleagues, one of the largest networks of its kind in the UK, and has made public commitments to increasing the engagement scores of LGBT colleagues to 70% by 2020, as part of their Helping Britain Prosper Plan. The Group Lloyds Banking Group was ranked at number 2 in Stonewall’s most recent list of Top 100 Employers and its Rainbow Network was named Best Network at the 2016 British LGBT Awards.
Earlier this year, Lloyds Bank unveiled a brand new marketing campaign highlighting how the Group was there for its customers during major life changes. The advert featured a same-sex marriage proposal and was broadcast in high-profile television spots.
Karin Cook, Group Director of Operations and Group Executive Sponsor for Sexual Orientation & Gender Identity at Lloyds Banking Group said: “Pride festivals across the UK are a brilliant way of promoting a positive culture of inclusion for all and celebrating our LGBT colleagues, communities and customers up and down the country.
“I am personally committed to helping our LGBT colleagues be more comfortable and confident in bringing their whole selves to work, and want to ensure that Lloyds Banking Group is seen as an employer of choice for the LGBT community.
“As a Group, we are passionate about reflecting the diversity of all our colleagues and customers, and want all areas of the bank to be both inclusive and welcoming. Supporting the LGBT community is an important part of this commitment and is a vital pillar of our Helping Britain Prosper Plan.”