Leeds Pride has teamed up with Radio Aire meaning the city radio station will become the events official radio media partner 2017.
Leeds Pride is Yorkshire's biggest celebration of Lesbian, Gay, Bisexual and Trans* life which will take place on Saturday 5th & Sunday 6th August 2017.
Radio Aire is a commercial radio station made in Leeds playing chart and adult contemporary music, and has produced a number of well-renowned names in the radio journalism industry in its 35 years of broadcasting.
Its content also includes up-to-date traffic news, award winning news coverage, events and competitions.
Leeds Pride and Radio Aire will work together to bring the 2017 event to life on the run up to August. On Sunday 6th August, Radio Aire will broadcast live from the station float in the parade while the presenting team will host the Millennium Square stage.
Speaking about this new partnership, the Leeds Pride Directors said: “We were completely blown away and honoured to be awarded Radio Aire Heroes Award - Leeds Best Event 2016 and are really excited to be working with Radio Aire in 2017. Radio Aire is the number 1 radio station for Leeds and our new partnership with them will spread the message of Pride across our great city.“
Deborah Tracey, Regional Marketing Manager at Radio Aire, said: “We are really excited to be working in partnership with Leeds Pride. It is one of the most important dates in the Leeds event calendar after 10 amazing years. Radio Aire has been on air for over 35 years and only by having unique relationships with fantastic event teams like Leeds Pride can we continue to reflect everything that is unique about our city and the great people that live here. We can’t wait to be part of the party! ”