Leeds United will be a premium sponsor of this year’s Leeds Pride festival which champions the lesbian, gay, bisexual and transgender (LGBT+) community.
Leeds Pride is the biggest one day festival in the city, with over 40,000 people visiting last year and is the highlight of the LGBT+ calendar in Leeds.
This will be the first year Leeds United has been involved with Pride and it is an exciting development for everyone involved.
Speaking about the sponsorship, managing director Angus Kinnear said: “We have enjoyed working with Marching Out Together (the Leeds United LGBT+ fans group) over the last year on a range of initiatives to make Leeds United an LGBT+ friendly club.
“We want everyone to feel included when visiting Elland Road and to know that they will be welcomed as part of the Leeds United family.
“I am so delighted that Leeds United will be joining the celebrations as a sponsor of Leeds Pride this year, it’s a powerful way in which we can visibly demonstrate our support for the local LGBT+ community.”
David English-Fletcher, campaign manager and board member of Marching Out Together commented: “As passionate Leeds United fans, we are proud of the support the club has offered us this year and we are excited about its support for Leeds Pride this year.
“On Sunday 5th August Leeds United will be joining us on the Pride parade through the city and we will share a market stall at the later celebrations.
“Leeds United is also keen to promote Leeds Pride Week at a home game and it will be a fantastic time for everyone involved.”
Director of Leeds Pride Liaqat Ali added: “We are delighted that Leeds United will be a premier sponsor of Leeds Pride this year and we look forward to the club being involved in the years ahead.
“The world of football has not been regarded as a natural LGBT+ allay in the past and this is a fantastic gesture by the club and a sign of its genuine commitment to combat discrimination generally and to engage with the local LGBT+ community.
“Leeds United is an iconic brand in the city and is known all over the world and we welcome the financial support it offers as sponsors.
“We are also excited by the additional impact the club’s visible participation will have over the Leeds Pride celebrations and campaigns and I’d like to thank Angus Kinnear, the club and Marching Out Together for their support.”